In this instance, Krug, a centuries-old luxury champagne house, and its publicity machine, staged and hosted an elaborate dinner party at the trash fence on Friday night of the 2011 event. (Burners, remember this brand, and perhaps you’ll want to weigh this as you choose your next bottle of champagne.) Our culture just won’t tolerate it, and it often backfires. Let us be clear: this is not the kind of marketing activity that raises brand value. We are sharing this story in explicit detail in order to keep the community alert to these transgressions, and to deter others who are eyeing our event as a place to launch or promote products or companies.
They knew what they were doing, but they did it anyway. They amplified their marketing efforts by co-opting some major publications to publish articles with photographs that violate our core principles and media policies. This year, one company tried literally to bottle up the Burning Man experience, and turned it into a product shoot. Photo by Peg Ortner.īut some slip through. Due to diligent staffers and volunteers, we usually find and stop these marketing stunts, and protect our community, before the commodifiers make it into the city.
It is sad and upsetting for Burners when brands ignore our cultural expectations and try to pull marketing stunts on the playa, and worse yet when they pretend it’s not happening.
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